If you've been anywhere near a Target, Walmart, or any other major retailer in the past year, chances are you've seen the colorful, glossy packaging of Cow Squishmallows staring back at you from the shelves.
And if you have kids, there's a good chance you've been asked to buy Cow Squishmalows - repeatedly.
But what is it about these cutesy plush toys that have adults - yes, even grown-up mature adults - so obsessed?
Let's take a closer look at the strange phenomenon of Squishmallows mania.
What Are Squishmallows?
For the uninitiated, Squishmallows are soft stuffed toys (animals) made from a "super soft marshmallow-like texture." They come in a wide range of designs, from traditional animals like cats and dogs to more unconventional options like unicorns, dragons, cows, and a pizza slice. And they're not just for kids - though they are marketed as "kid's toys," you're just as likely to see an adult clutching a Squishmallow on their way to work as you are to see a 5-year-old with one in tow.
The Rise of the Squishmallows Plush Toy
Squishmallow cuddly toys first hit store shelves in 2017 and quickly became a must-have item for kids (and adults alike) of all ages. In 2018 alone, more than 10 million Squishmallows were sold worldwide. And judging by the increasing popularity of the toys, that number is only going to continue to rise.
So, what is the obsession with Squishmallows and why are these little plushies so popular?
Well, for starters, they're incredibly cute.
It's hard to resist those big eyes and squishy faces!
They're also super soft and cuddly - perfect for snuggling up with on a cold winter night. And unlike most other stuffed animals on the market, Squishmallows are made with high-quality materials and construction that make them durable enough to withstand plenty of hugs and love.
So, there you have it: the curious case of the Squishmallows.
These adorable plush toys have taken over stores (and our hearts!) in recent years thanks to their cuteness factor, high quality, and cuddly nature.
If you're looking for a toy that will bring endless hours of joy (and comfort) to your kids (or yourself!), then look no further than Squishmallows - you're sure to love them - and they will love you back!
Don't believe me? Well, then you will just have to see for yourself. 🥰